Menokin Beauty is a Japanese ethically sourced cosmetic brand that believes in the power of nature and science to create beauty products that are both effective and sustainable. Our name Menokin is derived from the Japanese word ‘eyes of gold’ (目の金) and references our roots to the Ishikawa prefecture in Japan.

I was tasked to design a clean and aesthetically ‘Japanese’ beauty brand that took its influence from the calming aesthetic of rural japan. Menokin Beauty sources ingredients ethically from local farmers and suppliers who share our values of sustainability, fair trade, and environmental responsibility. I ensured to focus on a consistent colour scheme throughout of nude neutrals and clear serif text.

Some of the most popular products include: Menokin Beauty Gentle Foaming Cleanser, Menokin Beauty Moisturizing Lotion, Menokin Beauty Sunscreen SPF 50 and the Menokin Beauty Lip Balm